You have a message that someone else in this world needs to hear. You have something amazing to contribute. You’re thirsty for more fulfillment and you’d like to grow your impact in a major way.
A podcast can do that for you.
Maybe you’ve dipped into the idea of a podcast before. But you looked online, read a few articles, watched some videos...and somehow...you’re even more lost than when you started.
*Cue the excuses...
Where do I even start...I’ll look into this later…
Hmm this equipment seems really high tech...it looks kind of expensive…
Who would even want to be on my show…
There’s too many podcasts out there anyways...
No one will want to listen to what I have to say…
I totally relate to you. In late 2016, I heard about podcasts and thought it could be a cool way to get my message out to people all around the world and inspire people to change their lives by turning their passion into a career. That was the "best case scenario."
But deep down, I really had no clue what the first step was. I wasn’t super confident that anyone would want to listen.
But I went with my gut. I did it…
And that best case scenario has come true.
I’m here to make that possible for you too.
No one is you and that is your superpower. You’ve always sensed that you have something more purposeful to be doing with your time and you want to make more of an impact, but you’re not sure how.
You've come to the right place. I have helped countless people find more success and fulfillment in their work and I’m here to help you do the same through your very own podcast. Whether you already started your podcast or you haven’t yet begun, if you want to figure out how to make a bigger splash in this world and make an amazing living doing it - I will get you there.
Truth bomb: You are so much closer than you think. You just need some strategy and you will really take off!
Hello! I’m Cathy Heller, and I help creatives all over the world make a living doing what they love while making the world a more beautiful place.
I host one of the top rated podcasts called Don’t Keep Your Day Job. It’s been an amazing journey, and this is only the beginning. We debuted at #2 on Apple’s business charts. Apple rated it the #1 show to listen to for 2018, with Oprah’s show being #2. I interview mega successful creatives like The Office actress Jenna Fischer, makeup artist Bobbi Brown, designer Jonathan Adler, blogger Seth Godin, author Gretchen Rubin and many more. We had over 2 million downloads in the first 16 months. Huffington Post and Inc Magazine have written about this little show that has become something huge.
I have been studying this art of finding fulfillment and great results from our passion projects and it’s been amazing to see how everyone employs the same strategies that you can use to create your own successful show. I want to show you what those patterns are so you can level up your podcast and your life.
In addition to the podcast I am also a singer/songwriter, which I’ve been doing successfully for 10 years. It took trial and error to figure out how to make a great living from my love of music, but eventually things clicked into place. I recently wrote and sang the theme song for Llama Llama on Netflix and I’ve had the pleasure to have hundreds of my songs featured in TV shows, films, trailers and ads. It wasn’t overnight that I was able to make multi six figures from my songwriting, but I remember when it all started to work. If your curious to see the social proof, you can google me or listen to my songs on iTunes.
I moved to LA in 2003 with big dreams of becoming a recording artist (you know, big stadiums filled with fans?). I thought the only way to do music full time was to become Taylor Swift. I didn't realize how many different ways I could actually do this.
I got so close to achieving this world stardom, But alas I was dropped by two record labels. Once that happened, I started to think I would have to settle for a “practical job”. I got a real estate license, worked in a casting office, even tried teaching mindfulness to kids. No matter what I did I felt unfulfilled, like I wasn’t authentically me and I eventually came back to music.
Along the way, folks had said they could hear my songs working in tv and ads, but I never gave it much thought. I kept getting feedback that my music would be great for Grey’s Anatomy or a McDonald’s commercial. Finally, I decided to consider it in a big way.
So I started to really study what kind of songs work for ads and tv shows. I made it my focus to put my resourcefulness into this. I couldn't believe how my life changed.
Once I figured out what music supervisors needed and how to actually make relationships with them, I started making multiple six figures. My songs were used in ads for Walmart, Hasbro, KFC, Disney, Special K and many more TV shows (Criminal Minds, Pretty Little Liars, Switched at Birth, The Office, Younger) and films too. I was featured in magazines like Billboard, Variety, USA Today and others about how I cracked the code with my music career.
I went from a starving artist who was unsure how to create a living in music, to creating an incredible living doing what I loved. From there I started an agency to help other artists get their songs in TV and after that I began teaching online courses to help songwriters find success. I wound up growing my business to multi six figures and 7 figures, doing things that brought me tremendous happiness. At that point, I started the podcast and that brings us up to date, where I am today, writing a book for Macmillan that comes out soon.
I’m on a mission to start a movement of incredible human beings who are chasing their dreams by sharing their voice, crafting the next chapter of their life to have inspiring stories like mine, and paving the road for other people to follow in their footsteps.
This isn’t luck. This isn’t brain surgery. This is radical empathy and strategy. People all crave the same thing. We want to feel seen. We want someone to just acknowledge, “I see you. I get you. I will help you.” I want to show you how to make a podcast and how to find the people who need to hear your message. You will get results you can’t even imagine. This is just the beginning.
I get it. Starting and sustaining a podcast isn’t something that happens by waving a magic wand. Creating content consistently is only 20% of the work. The other 80% is connecting with the people who will listen. They won’t just find you. On top of that there’s other challenges. Comparison. Overwhelm. But we are talking about finding a greater sense of purpose in your life. Offering YOUR voice to the world during this one life you have. The stakes are really high.
Because you know what happens when you finally give your uniqueness to the world?
Imagine being able to say “I have a podcast” in just a few months. Then imagine how many people it could reach and impact. And imagine where you life could be in just one year from now!
SAY HELLO TO….EVERYONE CAN PODCAST!
A six month online course that will take you through the step-by-step process of creating a successful podcast around your passion.
"Cathy, you are my mentor, and you didn't even know it! Your amazing show has helped shape my perspective and drive as well as introduced me to key people that would also become virtual mentors. And keeping it real, your episode and cheat sheet on how to start a podcast was a game changer... I started my own weekly podcast! THANK YOU!" - Eliza
WHAT YOU’LL LEARN...
Craft a Show Idea. Alignment is the new hustle. It’s important to move forward with a idea that is congruent with what you love and who you are.
Define, Find, and Build Your Audience. If you want your message to be heard and be impactful, you can’t just create with blinders on. That’s just a hobby. If you want to make a successful podcast, you have to consider which people you are serving and what content you can make that you both love.
Record Your Passion Podcast From Your Own Home. The beauty of being a podcaster is that you don't have to record at a fancy studio in order to be taken seriously. You don’t have to dress up - heck, you can record in your pajamas! Yes there is certain equipment and processes that you need to understand, but the happy reality is that it’s totally possible to make your own DIY recording + editing studio.
Launch Your Show with Momentum. The best time to get people excited and invested in your show is during the runway towards the launch of your first episode. But there are materials you need to prepare beforehand and a process to make sure your show is available and ready when subscribers flock to your show.
Get Discovered Through Outreach. You can build it - but they won’t just come. You MUST share what you have created and identify what your podcast provides to them. What is driving them to say, “I can NOT wait to hear the next episode!” This can be intimidating, but it’s where the rubber meets the road. Discover where your audience hangs out, create your outreach list, learn how to stand out, and how to get the feedback you need to keep improving your show.
Assess Strategically. Do + do, then tweak + adjust. You don’t want to keep making the same content if it isn’t working. Define what success for your podcast means to you, and reconfigure your strategy if it’s not leading towards that goal. Your audience is your most crucial asset to this. Ask them what they want, and experiment until you get down a formula so a) they are listening to the podcast that they need in their life, and b) you are passionate and fulfilled by the content you create.
Create Content Consistently. Consistency is key! Learn how to continuously push out fresh content, PLUS stay on track so you are uploading episodes on a regular basis, you don’t keep your audience hanging, and you don’t fall into the “podfade” stage after you launch your show.
Learn from the Experts. Learn straight from the mouth of the experts in live trainings on tech, content creation, audience building, outreach, marketing, and so much more.
“I gotta tell you, I’ve done a bunch of podcasts. But it’s hard for me to think of an interviewer else who has worked harder to see me and to see my work than you have. And I think that’s why you’re so good at this.” -Seth Godin, entrepreneur, blogger & bestselling author
WHAT YOU GET...
TOTAL VALUE: $9,500
YOUR INVESTMENT: $997!!!! (or just SIX payments of $180)
“Cathy and this podcast inspired me to start a podcast of my own to create the same type of amazing community for teachers that we have here for creatives. Working toward this has made me realize the herculean effort it takes for Cathy to put together what she does week after week. So thank you, and shout out to everyone else here working hard to make their day job their Dream Job!” - Jonathan
Here’s what happens after you hit that magical button!You’ll be taken to a page with THREE payment options
If you enroll before Saturday night June 26 at MIDNIGHT PST you will receive a ticket to our Bonus LA Event!
A once-in-a-lifetime opportunity to meet in person with Cathy, the team, podcast experts, and other amazing podcasters who are in this podcasting journey with you!
One room. One full day. Your chance to sit in on special masterclasses, pitch your idea, get feedback, network with incredible delightful people, and make relationships that could last a lifetime.
So let’s get real...
Cathy Heller is an entrepreneur, instructor, podcaster, creative who helps her students and listeners around the world overcome their fears so they can achieve the life they’ve always wanted and make a living doing what they love.
She’s passionate about supporting creatives because she knows firsthand the struggle of not know what way to turn and how to direct your efforts. Cathy almost gave up on music after being dropped from two record labels, but she didn’t. Instead, after some terrible day jobs, she decided to take a new look at music and figure out how she could apply her love of music to a business model that was working and make a great living doing what she loved. AND it worked. Over the years she’s been responsible for thousands of creatives improving their businesses by making a living doing what the want to be doing, what they love!
Now, she’s helping creatives and aspiring podcasters like YOU do all of that, at a fraction of the cost of hiring her one-on-one with her program Everyone Can Podcast. When she’s not teaching or interviewing amazing guests for her podcast, you can find Cathy playing with her three little girls, writing her book, songwriting for tv shows and commercials, or enjoying a moment with friends. Yep, she’s a cool, real person (just like you). ;)
Q: DO YOU OFFER REFUNDS?
Yes! You have 30 days from the date of purchase to request a refund. We want you to see results and we believe you need to do the work of course in order to see the results. SO, in order to receive a refund before the 30 day mark, you must show that you have completed all the work and write a statement to why the course is still not a fit for you.
Q: IS THIS RIGHT FOR ME IF….
I have a full time day job.
YES! It is up to you to make the time. You might have to cut out a TV show for a few weeks or wake up a little earlier. But you can do this. We always have the time for the things we make the time for!
I have a podcast already but it’s not as successful as I want it to be
YES! All the better! Now you have something to work with. You just need to reassess and realign what you are doing to what people want from you. I will be shedding light on what you need to change and helping you make those changes each week.
Q: HOW DO I KNOW IF I’M STAYING ON TRACK?
We have office hours twice a week to give you the chance to check in with our team on your questions and to keep you on track. We are big on accountability. It’s important for you to gain momentum and stay there with our podcast besties who get it! It isn’t a race, but we do want you to gain clarity to move forward in your podcast.
Q: WHAT IF I FALL BEHIND?
You’re in luck! There is no behind! You are right where you need to be and if you need support, that’s what the office hours and the private Facebook Group are for.
Q: HOW MUCH TIME DO I REALLY NEED TO DO THIS AND GET RESULTS?
I would set aside 2-3 hours a week to watch the videos and implement the homework. We understand you have other things taking up your time, but if you don’t make building your podcast a priority, it will fall to the wayside.
Q: DO YOU OFFER PAYMENT PLANS?
Yes you can either pay in full, pay $180 over the 6 months, or make 12 payments of $97! Whatever floats your boat.
Q: HOW LONG DO I GET ACCESS TO THE COURSE?
It is lifetime access so don’t worry! You get to revisit these chapter again and again.
Bonus Enrollment Ends June 26th @ Midnight PST
You weigh the options: use $997 to get away for the weekend?
Or use $997 to get the tools and instruction you need that could bring in the bucks for you to buy a get away for a nice long vacay? (I’m talking international tropical island somewhere.)
But like all good things, this deal WILL come to an end. And then these opportunities will be ABSOLUTELY gone.
So don’t be late! You only until June 24th to snag the goods.
Cathy Heller is a fire hose of inspiration. She’s the host of the popular podcast Don’t Keep Your Day Job, which was given the #1 spot on iTunes recommend list of shows for the New Year.
Each week Cathy encourages thousands and thousands of listeners to find more purpose in their life and get paid to do what they love full time. She started out as a singer songwriter and first found success licensing her music to TV, Film and Ads. Quickly she became a stand out in her field and was featured in magazines like Billboard, Variety and the LA Weekly.
After making a multi six figure living with her music, Cathy started a music agency and then she began teaching other artists to grow their own careers.
Two weeks after her third daughter was born, she started her top ranked podcast. Cathy’s show has been featured in HuffPost, the NY Times and Inc Magazine’s “top 9 podcasts”. She’s been featured several times by Apple themselves and the fans are resonating with how genuine she is.
Throughout the show, she has interviewed creative entrepreneurs like actress Jenna Fischer, popular blogger Seth Godin, designer Jonathan Adler, make up artist Bobbi Brown, dancer Mandy Moore, fashionista Tamara Mellon, novelist Emily Giffin, and Gretchen Rubin to name a few.
Cathy often says “purpose is the opposite of depression” and she is truly lifting others to be the happiest version of themselves.